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Teleflora Is an Internet and Telephone Marketer of Flowers and Specialty

Question 156

Multiple Choice

Teleflora is an Internet and telephone marketer of flowers and specialty gifts. Teleflora utilizes 33.000 independent florists who adhere to the highest quality and service standards as prescribed by Teleflora. When orders are placed at the Teleflora toll-free number or on the Teleflora Web site, a company representative contacts the florist nearest to the gift recipient and provides the details so the gift can be sent as ordered. Its primary competitor is FTD, which has 20,000 members. To distinguish itself from the competition, Teleflora publishes the Retail Florist magazine to help florists with their marketing, management, and training activities.
-The typical employee of a florist who takes orders from walk-in customers would be engaged in:


A) inside selling.
B) missionary selling.
C) need-satisfaction selling.
D) outside selling.
E) placed-based selling.

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