Teleflora is an Internet and telephone marketer of flowers and specialty gifts. Teleflora utilizes 33.000 independent florists who adhere to the highest quality and service standards as prescribed by Teleflora. When orders are placed at the Teleflora toll-free number or on the Teleflora Web site, a company representative contacts the florist nearest to the gift recipient and provides the details so the gift can be sent as ordered. Its primary competitor is FTD, which has 20,000 members. To distinguish itself from the competition, Teleflora publishes the Retail Florist magazine to help florists with their marketing, management, and training activities.
-An issue of the Retail Florist gave a partial list of statements that "help trigger the buy decision." One example was "It will be fun to have. So why not make yourself feel good and buy it?" The publication provided florists with:

Question

Quizplus · Accepted Answer

The statement provided is an example of a closing technique, as it encourages the customer to make a purchase by appealing to their emotions and desire for enjoyment.

Teleflora Is an Internet and Telephone Marketer of Flowers and Specialty