Teleflora is an Internet and telephone marketer of flowers and specialty gifts. Teleflora utilizes 33.000 independent florists who adhere to the highest quality and service standards as prescribed by Teleflora. When orders are placed at the Teleflora toll-free number or on the Teleflora Web site, a company representative contacts the florist nearest to the gift recipient and provides the details so the gift can be sent as ordered. Its primary competitor is FTD, which has 20,000 members. To distinguish itself from the competition, Teleflora publishes the Retail Florist magazine to help florists with their marketing, management, and training activities.
-To take advantage of the trend to display patriotic items in American's homes, Retail Florist recommends florists group various patriotic items into a cohesive vignette. In terms of AIDA, the merchandise grouping is intended to:

Question

Quizplus · Accepted Answer

The merchandise grouping strategy aims to attract attention to the items by creating a visually appealing and thematic display, which aligns with the "Attention" stage of the AIDA model (Attention, Interest, Desire, Action).

Teleflora Is an Internet and Telephone Marketer of Flowers and Specialty