Teleflora is an Internet and telephone marketer of flowers and specialty gifts. Teleflora utilizes 33.000 independent florists who adhere to the highest quality and service standards as prescribed by Teleflora. When orders are placed at the Teleflora toll-free number or on the Teleflora Web site, a company representative contacts the florist nearest to the gift recipient and provides the details so the gift can be sent as ordered. Its primary competitor is FTD, which has 20,000 members. To distinguish itself from the competition, Teleflora publishes the Retail Florist magazine to help florists with their marketing, management, and training activities.
-An issue of the Retail Florist was on the topic of "The Business of Building Loyalty." This publication would most likely have explained how florists could engage in:

Question

Quizplus · Accepted Answer

The publication titled "The Business of Building Loyalty" suggests a focus on strategies to build and maintain customer loyalty, which aligns with the concept of relationship selling. Relationship selling emphasizes creating long-term customer relationships rather than focusing solely on individual transactions.

Teleflora Is an Internet and Telephone Marketer of Flowers and Specialty