The _____ method is the soundest basis for establishing a promotional budget.

Question

Quizplus · Accepted Answer

The task or objective method is considered the soundest basis for establishing a promotional budget because it involves defining specific objectives, determining the tasks that must be performed to achieve these objectives, and estimating the costs of performing these tasks. This approach ensures that the promotional budget is directly linked to the marketing objectives, making it a more strategic and effective way of budgeting.

The _____ Method Is the Soundest Basis for Establishing a Promotional