Under Which of the Following Circumstances Would It Be Most

Under which of the following circumstances would it be most appropriate for an organization to determine its promotional budget using the available-funds method?

A) when demand exceeds plant capacity
B) when the company views promotion as an operating expense
C) when an obsolete product enters the decline stage of its product life cycle
D) when advertising is the key ingredient of a company's promotional mix
E) when a new, well-financed company introduces a new product