If Ephraim buys a single can of motor oil, it will cost him $1.99 at his local convenience store, but a case of 12 cans of motor oil costs only $18. The motor oil case price reflects a _____ strategy
A) cumulative pricing
B) price lining
C) quantity discount
D) promotional discount
E) full-service retailing

Question

Quizplus · Accepted Answer

The motor oil case price reflects a quantity discount strategy because buying in bulk (a case of 12 cans) is cheaper per unit than buying single cans.

If Ephraim Buys a Single Can of Motor Oil, It