One set of tangle proof jumper cables costs a retailer $2.76 if purchased separately. If a lot of five is purchased, the individual price is reduced to $2.52. This is an example of a _____ strategy.
A) cumulative pricing
B) price lining
C) quantity discount
D) promotional discount
E) full-service retailing

Question

Quizplus · Accepted Answer

This is an example of a quantity discount strategy, where the price per unit decreases when a larger quantity is purchased.

One Set of Tangle Proof Jumper Cables Costs a Retailer