When Jenny went to purchase an ounce of turmeric to restock her bakery's pantry, she discovered that one once would cost her $6, but that she could purchase 5 ounces of turmeric for $21. This is a form of:
A) cumulative pricing.
B) price lining.
C) quantity discount.
D) promotional discount.
E) full-service retailing.

Question

Quizplus · Accepted Answer

This is an example of a quantity discount because Jenny can buy a larger quantity (5 ounces) of turmeric for a lower per-unit price ($21 for 5 ounces) than the single-unit price ($6 for 1 ounce).

When Jenny Went to Purchase an Ounce of Turmeric to Restock