Virgin Atlantic ran ads in which the airline showed a traveler sleeping in the airline's new seat and emphasized features such as six feet of space, an individual TV and game console, electric seat controls, lights, and laptop power connection. Virgin Atlantic is using a(n) _____ to show the benefits of flying on its airplanes.

Question

Quizplus · Accepted Answer

Virgin Atlantic is using a visualization strategy by creating a mental image or scenario that highlights the benefits and features of flying with them, such as the comfort and amenities provided by their new seat. This helps potential customers imagine the experience of flying with Virgin Atlantic.

Virgin Atlantic Ran Ads in Which the Airline Showed a Traveler