If you look at your Discover card, you will see that the word Discover is colored so as to represent the image of a distant horizon. The "O" contains a stylized sun. The intended message is that Discover credit cards can make the discovery of new horizons possible. Which strategy is Discover using?

Question

Quizplus · Accepted Answer

Discover is using the strategy of association by creating a visual connection between the word "Discover" and the image of a distant horizon and a stylized sun to convey the message that their credit cards can make the discovery of new horizons possible.

If You Look at Your Discover Card, You Will See