Until his death, actor Danny Thomas was closely connected with St. Jude's Children's Hospital. The man and the organization were united in their goal to help sick children. In terms of a promotional strategy, St. Jude's was using:

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St. Jude's was using association as a promotional strategy by linking the hospital's image and mission with the well-known and beloved actor Danny Thomas, thereby leveraging his popularity and public image to promote the hospital's cause and attract support.

Until His Death, Actor Danny Thomas Was Closely Connected with St