A picture of a Mardi Gras parade float with people obviously enjoying themselves has been an effective promotional device for the Tourist Board in New Orleans. The photo helped the city overcome intangibility by using and showing how much fun Mardi Gras attendees have. The technique used was:

Question

Quizplus · Accepted Answer

Visualization is the technique used here, as the photo helps potential tourists imagine or "visualize" themselves enjoying the Mardi Gras festivities, overcoming the challenge of selling an intangible experience.

A Picture of a Mardi Gras Parade Float with People