The Sheraton Hotel chain is replacing its outdated shag carpeting and flowered bedspreads with pinstripes and sleigh beds. It will place library-like furnishings, ergonomically designed chairs, and two-line phones in all of its rooms. The goal is to restore its reputation for reliability and comfort and to avoid looking tacky and dated. By presenting these changes in its advertising, the hotel is using _____ in its promotional strategy.

Question

Quizplus · Accepted Answer

The hotel is using physical representation in its promotional strategy by highlighting tangible changes and improvements in its facilities, such as the new decor and furnishings, to communicate its commitment to reliability and comfort.

The Sheraton Hotel Chain Is Replacing Its Outdated Shag Carpeting