All Kiwi shoe polish is sold in a metal can that is 2.5 inches in diameter and .75 inches high with the name Kiwi and the kiwi bird pictured on the lid. This is an example of _____ packaging.

Question

Quizplus · Accepted Answer

Family packaging involves using a consistent and recognizable packaging style across a brand's products, which helps in creating a unified brand image. The description of Kiwi shoe polish packaging, with its consistent use of the Kiwi name and bird image across its products, exemplifies this approach.

All Kiwi Shoe Polish Is Sold in a Metal Can