Six packages of Krusteaz bread machine mixes can be purchased in a single box for one price that is less than the cost of purchasing each mix individually. Continental Mills, the manufacturer of Krusteaz, is using a(n):

Question

Quizplus · Accepted Answer

This is an example of a multiple packaging strategy, where multiple units of a product are sold together in one package, often at a lower total cost than if each unit were purchased individually. This encourages bulk purchases and can provide value to the consumer.

Six Packages of Krusteaz Bread Machine Mixes Can Be Purchased