Six packages of Krusteaz bread machine mixes can be purchased in a single box for one price that is less than the cost of purchasing each mix individually. Continental Mills, the manufacturer of Krusteaz, is using a multiple packaging strategy to:

Question

Quizplus · Accepted Answer

Multiple packaging strategy is often used to increase total sales by offering a perceived value to consumers, encouraging them to buy more at once.

Six Packages of Krusteaz Bread Machine Mixes Can Be Purchased