A product's _____ is the image it projects in relation to competitive products as well as to other products marketed by the same company.
A) positioning
B) status
C) perception
D) marketing mix
E) attitude

Question

Quizplus · Accepted Answer

Positioning refers to how a product is perceived in the market in relation to its competitors and other products from the same company. It involves strategies to create a certain image or identity in the minds of the target market.

A Product's _____ Is the Image It Projects in Relation