A product line is:
A) not applicable to a company that sells only one product.
B) the full list of all tangible and intangible goods provided by a retail outlet.
C) the combination of goods, services, price, promotion, and distribution in a company.
D) the full list of all products sold by a company.
E) a broad group of products that have essentially the same use and possess reasonably similar physical characteristics.

Question

Quizplus · Accepted Answer

A product line refers to a group of related products under a single brand sold by the same company. These products share similar uses, characteristics, or are targeted at a similar market segment, which is why option E is correct. Options A, B, C, and D describe different concepts such as a product mix or marketing mix, not specifically a product line.

A Product Line Is