Campbell's makes many varieties of soup. Its ten different varieties of condensed vegetable soups is an example of:
A) a marketing mix.
B) a product mix.
C) a product line.
D) product breadth.
E) a strategic position.

Question

Quizplus · Accepted Answer

A product line refers to a group of related products under a single brand sold by the same company. Campbell's ten different varieties of condensed vegetable soups represent a product line because they are all related products (condensed vegetable soups) under the Campbell's brand.

Campbell's Makes Many Varieties of Soup