The first product the Planters Nut Company sold was peanuts. Then it added cashews, walnuts, pecans and related products using nuts to its product mix. When Planters introduced honey-roasted peanuts in 1985, it modified the _____ of its peanut product line.
A) market position
B) product breadth
C) market segmentation strategy
D) position in the product life cycle
E) product depth

Question

Quizplus · Accepted Answer

By introducing honey-roasted peanuts, Planters increased the variety of products within its existing peanut product line, which is an enhancement of the product depth. Product depth refers to the variety of choices available within a single product line.

The First Product the Planters Nut Company Sold Was Peanuts