The Clorox Company, manufacturer of bleach, has added a line of bleach-free disinfectant wipes for cleaning up spills and sticky fingers. With the Clorox disinfecting wipes, the Clorox Company has changed its:
A) market position.
B) product breadth.
C) market segmentation strategy.
D) position in the product life cycle.
E) product depth.

Question

Quizplus · Accepted Answer

The Clorox Company has expanded its product breadth by adding a new line of bleach-free disinfectant wipes, which means they are offering a wider range of products.

The Clorox Company, Manufacturer of Bleach, Has Added a Line