Hormel has added a reduced-fat pepperoni to its line of meat products, which includes hotdogs, kielbasa sausage, and regular pepperoni. Hormel modified its:
A) market position.
B) product breadth.
C) market segmentation strategy.
D) position in the product life cycle.
E) product depth.

Question

Quizplus · Accepted Answer

By adding a reduced-fat pepperoni to its existing line of meat products, Hormel has increased the variety of options within a single product category (pepperoni), which is an enhancement of its product depth. Product depth refers to the number of variations offered for each product in the line.

Hormel Has Added a Reduced-Fat Pepperoni to Its Line of Meat