Up until 1930, all the Planters Nut Company sold was roasted peanuts. Then it added cashews, walnuts, pecans and related products using nuts to its product line. Later, by adding Cheez balls cheese-flavored snacks to the products it offered to consumers, the Planters Company modified its:
A) undifferentiated marketing strategy.
B) product mix.
C) market segmentation strategy.
D) position in the growth stage of the product life cycle.
E) planned obsolescence.

Question

Quizplus · Accepted Answer

By adding new products such as cashews, walnuts, pecans, and Cheez balls to its offerings, Planters expanded its product mix, which refers to the total variety of products that a company sells.

Up Until 1930, All the Planters Nut Company Sold Was