Which of the following is the best example of a company that is expanding the breadth of its product mix?
A) Aim creates strawberry-, peach-, and apple-flavored toothpastes.
B) Gerber baby food begins selling term life insurance to grandparents.
C) Lever Brothers introduces Lever 2000 liquid soap.
D) Friskies cat food introduces single-serving cans.
E) Breyer's ice cream introduces a fat-free yogurt.

Question

Quizplus · Accepted Answer

Gerber baby food beginning to sell term life insurance to grandparents is the best example of expanding the breadth of its product mix because it is adding a completely new and different product category (insurance) to its existing product lines, significantly broadening the range of products it offers beyond its traditional focus on baby food.

Which of the Following Is the Best Example of a Company