An addition of fruit-flavored teas to the existing line of Nestea teabags and loose-leaf tea products is an example of a change in the company's:
A) market position.
B) product breadth.
C) market segmentation strategy.
D) position in the product life cycle.
E) product depth.

Question

Quizplus · Accepted Answer

Product depth refers to the variety of products offered within a particular product line. Adding fruit-flavored teas increases the variety within the existing line of Nestea teabags and loose-leaf tea products.

An Addition of Fruit-Flavored Teas to the Existing Line of Nestea