A broad group of products intended for essentially similar uses and possessing reasonably similar physical characteristics constitutes:
A) a marketing mix.
B) a product mix.
C) a product line.
D) product breadth.
E) a strategic position.

Question

Quizplus · Accepted Answer

A product line refers to a group of related products under a single brand sold by the same company. Companies sell multiple product lines under their various brands, targeting different segments of the market or for different uses.

A Broad Group of Products Intended for Essentially Similar Uses