Up until 1930, all the Planters Nut Company sold was roasted peanuts. When Planters introduced Planters peanut oil in 1930, it changed its:
A) market position.
B) product breadth.
C) market segmentation strategy.
D) position in the product life cycle.
E) product depth.

Question

Quizplus · Accepted Answer

Introducing a new product like peanut oil expands the range of different types of products the company offers, thus increasing its product breadth.

Up Until 1930, All the Planters Nut Company Sold Was