A product mix is:
A) the list of tangible goods and intangible services provided by a combination of several different retail outlets.
B) a combination of all goods created by the production process and all services provided by members of the channel at all levels.
C) the combination of goods, services, price, promotion, and distribution in a company.
D) the full set of all products sold by a company.
E) not applicable to a company that sells only services.
Correct Answer:
Verified
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