An ad for Mott's apple sauce states the sauce contains only U.S.-grown apples while White House apple sauce, one its major competitors, uses imported apples that are not as fresh. How is Mott's apple sauce positioning itself?
A) in relation to a competitor
B) by price and quality
C) by product class
D) in relation to demographics
E) on the basis of product life cycle

Question

Quizplus · Accepted Answer

Mott's apple sauce is positioning itself in relation to a competitor by highlighting the use of U.S.-grown apples as opposed to its competitor's use of imported apples.

An Ad for Mott's Apple Sauce States the Sauce Contains