Focus groups and other research indicated to L.L. Bean, a pioneer in mail-order clothing, that it should develop a line of children's clothes that are warm and comfortable--not cute cutdown versions of adult styles. L.L. Bean is most likely trying to use positioning _____ with its new product line.
A) in relation to a competitor
B) by marketing research
C) by product class
D) in relation to geographical location
E) on the basis of product life cycle

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The Answer of Focus groups and other research indicated to L.L. Bean, a pioneer in mail-order clothing, that it should develop a line of children's clothes that are warm and comfortable--not cute cutdown versions of adult styles. L.L. Bean is most likely trying to use positioning _____ with its new product line.
A) in relation to a competitor
B) by marketing research
C) by product class
D) in relation to geographical location
E) on the basis of product life cycle

Focus Groups and Other Research Indicated to L