The ad for Sugar Twin Plus tells consumers that "it tastes more like sugar without all the bitter aftertaste of the leading brand of artificial sweetener." This is an example of positioning:
A) in relation to a competitor.
B) by price and quality.
C) by product class.
D) in relation to geographical location.
E) on the basis of product life cycle.

Question

Quizplus · Accepted Answer

The ad is positioning Sugar Twin Plus in relation to a competitor by comparing its taste to that of the leading brand of artificial sweetener, highlighting a specific advantage (less bitter aftertaste) over the competition.

The Ad for Sugar Twin Plus Tells Consumers That "It