Kofola Is a Czech Cola That Was Created During the Communist

Kofola is a Czech cola that was created during the communist era. Its sales collapsed after the fall of communism. Consumers perceived Coca-Cola to be "glamorously capitalistic." During the first decade of this century, the cola has made a strong comeback by using an appeal to nostalgia and through the use of heartwarming scenarios in its advertising. This is an example of positioning:

A) on the basis of product life cycle.
B) by price and quality.
C) by product attribute.
D) on the basis of space availability.
E) in relation to none of the above.