The ad for Beechnut baby food indicates that it uses no chemically modified starches or added salt as Gerber does. This is an example of positioning:
A) in relation to a competitor.
B) by price and quality.
C) by product class.
D) in relation to demographics.
E) on the basis of product life cycle.

Question

Quizplus · Accepted Answer

The ad positions Beechnut baby food in direct comparison to its competitor, Gerber, by highlighting differences in product ingredients, which is an example of positioning in relation to a competitor.

The Ad for Beechnut Baby Food Indicates That It Uses