Wilson Creative Cosmetics in New York wants to sell its Moodmatcher lipstick in Japan. The company wants to avoid risk and capital outlays; it also has little time or energy to invest in exporting. Therefore, the firm should use a(n):

Question

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An export merchant is an independent firm that specializes in exporting and importing goods. They handle all aspects of the export process, including finding buyers, arranging for shipping, and handling paperwork. This is a good option for Wilson Creative Cosmetics because it allows them to avoid risk and capital outlays, and it requires little time or energy to invest in exporting.

Wilson Creative Cosmetics in New York Wants to Sell Its