Advance Machine Company makes a full-line of commercial cleaning equipment that it markets to retailers. The Minnesota-based company is thinking about marketing its cleaning equipment to retailers in Japan through the use of an export merchant. The major reason for its hesitancy to use an export merchant is likely to be a concern over the:

Question

Quizplus · Accepted Answer

Export merchants act as independent agents who take possession of the goods and then sell them in the target market. This arrangement often results in the original company having less control over the marketing and sale of its products, which is a significant concern for companies expanding internationally.

Advance Machine Company Makes a Full-Line of Commercial Cleaning Equipment