Colgate-Palmolive does business on 6 continents and in 75 countries. Its strategic marketing planning is done on a global basis. Therefore, it can be said that Colgate-Palmolive is an example of a:
A) joint venture.
B) company sales branch.
C) wholly owned subsidiary.
D) contract manufacturer.
E) multinational corporation.
Correct Answer:
Verified
Q105: To break into the U.S. market, Grand
Q106: When Unilever N.V., a Dutch company, purchased
Q107: In international marketing, a wholly owned foreign
Q108: In order to gain a toehold in
Q109: Loctite Corporation, a manufacturer of industrial adhesives
Q111: Which of the following statements about marketing
Q112: Typically, the quality of marketing research data
Q113: Which of the following is a major
Q114: Which of the following is likely to
Q115: According to the VP of marketing and
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents