In order to gain a toehold in the U.S. pharmaceutical industry, Bayer of Germany purchased Miles Laboratories, the manufacturer of Alka-Seltzer. For Bayer, Miles is an example of a:

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Miles Laboratories became a wholly owned subsidiary of Bayer when it was purchased. This means Bayer owns 100% of Miles Laboratories, allowing Bayer direct control over its operations and strategic direction, thus gaining a toehold in the U.S. pharmaceutical industry.

In Order to Gain a Toehold in the U