Bertelsmann, the German publishing group, created China's first _____ in the retail book industry by joining with 21stCentury Book Chain, an established Chinese book retailer, The retail chain will help the publisher alleviate the tight government control. Each of the Chinese stores will offer about 175 Bertelsmann titles in their stores.

Question

Quizplus · Accepted Answer

The correct answer is a strategic alliance, which is a partnership between two or more companies to pursue a set of agreed upon goals while remaining independent organizations. In this case, Bertelsmann and 21stCentury Book Chain are collaborating to expand Bertelsmann's presence in the Chinese market, which is a classic example of a strategic alliance.

Bertelsmann, the German Publishing Group, Created China's First _____ in the Retail