To break into the U.S. market, Grand Metropolitan of Great Britain purchased Pillsbury. For Grand Metropolitan, this direct investment in Pillsbury is an example of a:

Question

Quizplus · Accepted Answer

When Grand Metropolitan of Great Britain purchased Pillsbury, it made Pillsbury a wholly owned subsidiary. This means Grand Metropolitan owns 100% of Pillsbury, differentiating it from options like joint ventures or licensing agreements.

To Break into the U