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In International Marketing, a Wholly Owned Foreign Subsidiary

Question 107

Multiple Choice

In international marketing, a wholly owned foreign subsidiary:


A) requires only a small investment by the licensor.
B) requires a substantial investment of money, labor, and managerial attention.
C) places the marketing program in the hands of nationals who understand the sociocultural environment.
D) has the same organizational structure as a joint venture.
E) does none of the above.

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