YKK makes 75 percent of the world's zippers. To satisfy the needs of its various customers, it makes more than 1,500 different types of zippers from plastic, concealed and metal and from 7-inches to 36-inches long. From this information, it appears that YKK uses:
A) market aggregation.
B) mass customization.
C) societal marketing.
D) total quality management.
E) individualized marketing.

Question

Quizplus · Accepted Answer

YKK's production of over 1,500 different types of zippers to meet the diverse needs of its customers is an example of mass customization, which involves tailoring products to meet the demands of large markets or individual customers.

YKK Makes 75 Percent of the World's Zippers