While many companies are implementing mass customization, it has caused problems for some organizations. According to the text, one of the problems it causes is:
A) too much empty retail space
B) ineffective use of brand names
C) consumer confusion
D) open-ended communication
E) the elimination of consumer dissonance

Question

Quizplus · Accepted Answer

Mass customization can lead to consumer confusion due to the overwhelming number of options and customizations available, making it difficult for consumers to make decisions.

While Many Companies Are Implementing Mass Customization, It Has Caused