There are several companies in the U.S. that can turn your favorite sketches and artwork into wallpaper. These imaging companies can scan artwork, arrange a pattern, and repeat it. The unpasted wallpaper can be made in widths up to 50 inches. Companies that produce this type of wallpaper are using:
A) customer relationship marketing.
B) mass customization.
C) societal marketing.
D) total quality management.
E) individualized marketing.

Question

Quizplus · Accepted Answer

Mass customization is the process of delivering wide-market goods and services that are modified to satisfy a specific customer's needs. In this case, companies that produce wallpaper from personal sketches and artwork are offering a service that is customized to the individual's preferences, thus fitting the definition of mass customization.

There Are Several Companies in the U