Andersen Windows has no finished product inventory. Buyers can preview an electronic catalog that allows them to customize the windows. Once their customized windows are checked for engineering soundness and feasibility, a price is generated. As soon as the order is placed, Andersen's flexible manufacturing system begins manufacturing the window. In its first use of this new plan, Andersen produced almost 200,000 different products. Andersen Windows uses:
A) customer relationship marketing.
B) mass customization.
C) societal marketing.
D) total quality management.
E) individualized marketing.

Question

Quizplus · Accepted Answer

Andersen Windows uses mass customization, which allows them to produce a wide variety of products tailored to individual customer specifications, as demonstrated by their ability to produce almost 200,000 different products based on customer designs.

Andersen Windows Has No Finished Product Inventory