A home cleaning service that wished to extend the breadth of its marketing concept should:
A) consider the needs of the next as well as the present generation of home owners.
B) clean homes at a reasonable price and assume home owners will discover its existence through word-of-mouth advertising.
C) re-emphasize its commitment to ethical behavior.
D) recognize that its market includes not only home owners but also environmentalists who want to . protect the earth from harsh chemicals.
E) create more form utility.

Question

Quizplus · Accepted Answer

The home cleaning service should recognize that its market includes not only home owners but also environmentalists who want to protect the earth from harsh chemicals. This will help the service to extend the breadth of its marketing concept by appealing to a wider range of customers.

A Home Cleaning Service That Wished to Extend the Breadth