A(n) ______ consists of people or organizations with needs to satisfy, money to spend, and the willingness to spend it.
A) ultimate consumer mix
B) market segment
C) target market
D) undifferentiated sub-group
E) homogeneous sub-group

Question

Quizplus · Accepted Answer

A market segment consists of people or organizations with needs to satisfy, money to spend, and the willingness to spend it.

A(n) ______ Consists of People or Organizations with Needs to Satisfy