When the marketing concept's breadth is extended, a company recognizes that:
A) it should concentrate on improving product quality.
B) it must put its economic needs above its customers' social needs.
C) it should take a long-term view of customer satisfaction.
D) it should concentrate on short-term objectives.
E) its market includes not only the buyers of its product, but also anyone directly affected by its operations.

Question

Quizplus · Accepted Answer

The marketing concept's breadth is extended when a company recognizes that its market includes not only the buyers of its product, but also anyone directly affected by its operations. This includes employees, suppliers, distributors, and the community.

When the Marketing Concept's Breadth Is Extended, a Company Recognizes