An organization that adopts the societal marketing concept is LEAST likely to:
A) show concern for improving the quality of life.
B) work closely with the Environmental Protection Agency.
C) worry about waste disposal.
D) adopt aggressive selling methods in order to increase sales volume.
E) conserve natural resources.

Question

Quizplus · Accepted Answer

The societal marketing concept focuses on delivering value to customers in a way that maintains or improves both the consumer's and society's well-being. Aggressive selling methods aimed solely at increasing sales volume without regard for societal impact do not align with this concept.

An Organization That Adopts the Societal Marketing Concept Is LEAST