Edun is a line of clothes launched by U2's Bono and his wife. The company's goal is "to respect the people producing its products, for places where its products are produced, for materials used, and for consumers. Its owners believe that the line of top-quality clothing will be appreciated by younger consumers who do care about how and where the clothes they buy are made. These young consumers are Edun's:
A) ultimate consumer mix
B) market segment
C) target market
D) undifferentiated sub-group
E) homogeneous sub-group

Question

Quizplus · Accepted Answer

The target market refers to the specific group of consumers that a company aims to capture with its products, in this case, young consumers who care about ethical production.

Edun Is a Line of Clothes Launched by U2's Bono